WHEN &WHERE
WHEN &WHERE is a supper club based in New York City — founded by my cousin and myself in 2019; WHEN &WHERE aims to create a reliable environment where friends, new and old, can share a meal and create memories.
Role
Brand Identity
Logo Design
Interactive Web Design
Art Direction
Content Creation
Social Media
Brand Identity
Logo Design
Interactive Web Design
Art Direction
Content Creation
Social Media
The Challenge
How can recent college grads authentically connect with friends, old and new, in New York City? For my cousin and me, the answer lay in a weekly Supper Club, called WHEN &WHERE, that we spontaneously founded in 2019.Our friends are young 20-somethings, culturally straddling the cusp of the Millennial-Gen Z divide. They are social media savvy young professionals, with an eye for aesthetics. They have flown the nest, and are building a family-like community of urban friends and co-workers. In an environment where it is easy to become swept up in work life, our friends seek a moment to slow down and reconnect with their community. They are looking for low-budget ways to hang out and create new experiences with friends that doesn’t always include partying.
My co-founder and I wanted to brand and create a social media presence for WHEN &WHERE to accompany our supper club (paused due to Covid). Our online platforms create a place for our community to connect while we remain unable to physically gather.
Key Features
To create a brand for our supper club, I have designed: - brand assets (i.e. logo, brand colors, fonts etc.)
- themed menus
- a website
- a newsletter
- additional content (videos and photography)
Research
Supper clubs are a long-standing concept. However, the modern supper club is all about being an insider; many are invitation-only and word of mouth, which ads mystery, exclusivity and intrigue.Supper clubs normally meet on a regular basis. They can be low cost so many different people can participate. Their main draw is the ability to socialize with new people over food and drinks.
Brand Concept
“Welcome to the Table”
Links
Website ︎︎︎ when--where.comInstagram ︎︎︎ @when__and__where
TikTok ︎︎︎ @when__and__where
Spotify ︎︎︎ WHEN &WHERE
Youtube ︎︎︎WHEN &WHERE
