WHEN  &WHERE

Role
Brand Identity
Logo Design
Interactive Web Design
Art Direction
Content Creation
Social Media

The Challenge

How can recent college grads authentically connect with  friends, old and new, in New York City?  For my cousin and me, the answer lay in a weekly Supper Club, called WHEN  &WHERE, that we spontaneously founded in 2019. 

Our friends are young 20-somethings, culturally straddling the cusp of the Millennial-Gen Z divide. They are social media savvy young professionals, with an eye for aesthetics. They have flown the nest, and are building a family-like community of urban friends and co-workers. In an environment where it is easy to become swept up in work life, our friends seek a moment to slow down and reconnect with their community. They are looking for low-budget ways to hang out and create new experiences with friends that doesn’t always include partying.

My co-founder and I wanted to brand and create a social media presence for WHEN  &WHERE to accompany our supper club (paused due to Covid). Our online platforms  create a place for our community to connect while we remain unable to physically gather.

Key Features

To create a brand for our supper club, I have designed:

1. brand assets (i.e. logo, brand colors, fonts etc.)
2. themed menus
3. a website
4. a newsletter
5. additional content  (videos and photography)

Research

Supper clubs are a long-standing concept. However, the modern supper club is all about being an insider; many are invitation-only and  word of mouth, which ads mystery, exclusivity and intrigue.

Supper clubs normally meet on a regular basis. They can be low cost so many different people can participate. Their main draw is the ability to socialize with new people  over food and drinks.  

Brand Concept

“Welcome to the Table”